PR/Media Relations Consultant at (Deidre & Albert) Pujols Family Foundation (PFF)
2012 - Present | Los Angeles, CA
PR/Publicity/Media Relations Consultant at The Bohle Company
2007 - Present | Los Angeles, CA
VP, Communications & Major League Baseball Project Manager at The ALS Association
2003 - Present
Senior Associate at Sitrick And Company
1999 - Present
Media Strategy Consultant at Rogers & Cowan
March 2014 - April 2014
Sports and entertainment new business/integrated marketing/PR creative development.
PR/Publicity/Media Relations Consultant at The Bohle Company
January 2007 - January 2014
o Press release drafting
o Media strategy - including pitching, media interviews, follow-up
o Press release distribution oversight
o Researches potential speaking opportunities that align with client topics and themes as well as initiatives, including product launches
o Develops client social media strategies across all appropriate social channels
o Oversees implementation of strategy, whether personally or through oversight of junior team member
o Identifies and evaluates new and innovative social media channels and opportunities
o Takes on the voice of client brands across all social media platforms, including, but not limited to: Facebook, Twitter, Google+, YouTube, Pinterest and Instagram
Executive Director at Corporate Work Study Program , Inc. - Verbum Dei Jesuit Preparatory High School
January 2004 - January 2007
o Managed day-to-day operations of logistically complex corporate internship program
o Managed strategic corporate alliances with 80+ blue-chip Los Angeles companies, firms and organizations, specializing in law, banking, accounting, entertainment and non-profit industries; sponsoring and employing over 300 program student interns
o Built and nurtured a strong, professional and passionate staff
o Cultivated financial and political support from individuals, corporations, organizations, foundations and governmental entities
o Administered budgets; estimated funds needed for staffing, equipment, materials, supplies and projects; reviewed and approved the allocation of resources and expenditures
o Worked with the Board to assure quality governance and strategic planning
o Worked with the Board of Trustees and other key volunteers; managing alumni programs and community special events; organizing constituent and gift data; and coordinating corporate partner communications
o Served as primary communications liaison between media members and school representatives
o Represented the organization in multiple venues, including; event co-chair, presentations to corporate and political partners and interfaced with consultants; spoke at events and press conferences and hosted meetings with community leaders
o Oversaw various internal communications vehicles including newsletters and organizations Intranet
o Increased and expanded board of directors
o Maintained and enhanced awareness of program's positive reputation in the community
o Developed and increased donor and volunteer retention
o Oversaw finances, ensuring program complied with IRS regulations and standards
o Ensured quality corporate culture preparedness, and developed and implemented instructional programs for the student interns
o Liaison to Councilmember Janice Hahn, and LA County Supervisor Yvonne Brathwaite Burke
Executive Director at Corporate Work Study Program , Inc. - Verbum Dei Jesuit Preparatory High School
January 2004 - January 2007
o Managed day-to-day operations of logistically complex corporate internship program
o Managed strategic corporate alliances with 80+ blue-chip Los Angeles companies, firms and organizations, specializing in law, banking, accounting, entertainment and non-profit industries; sponsoring and employing over 300 program student interns
o Built and nurtured a strong, professional and passionate staff
o Cultivated financial and political support from individuals, corporations, organizations, foundations and governmental entities
o Administered budgets; estimated funds needed for staffing, equipment, materials, supplies and projects; reviewed and approved the allocation of resources and expenditures
o Worked with the Board to assure quality governance and strategic planning
o Worked with the Board of Trustees and other key volunteers; managing alumni programs and community special events; organizing constituent and gift data; and coordinating corporate partner communications
o Served as primary communications liaison between media members and school representatives
o Represented the organization in multiple venues, including; event co-chair, presentations to corporate and political partners and interfaced with consultants; spoke at events and press conferences and hosted meetings with community leaders
o Oversaw various internal communications vehicles including newsletters and organizations Intranet
o Increased and expanded board of directors
o Maintained and enhanced awareness of program's positive reputation in the community
o Developed and increased donor and volunteer retention
o Oversaw finances, ensuring program complied with IRS regulations and standards
o Ensured quality corporate culture preparedness, and developed and implemented instructional programs for the student interns
o Liaison to Councilmember Janice Hahn, and LA County Supervisor Yvonne Brathwaite Burke
Executive Director at Corporate Work Study Program , Inc. - Verbum Dei Jesuit Preparatory High School
2004 - 2007
VP, Communications & Major League Baseball Project Manager at The ALS Association
February 2003 - 2004
o Developed and implemented landmark public awareness campaign, and annual charitable partnership with Major League Baseball, in honor of 2003 Lou Gehrig's "100th Birthday Anniversary Celebration"
o Landed broadcaster Bob Costas to serve as The ALS Association spokesman
o Produced Bob Costas electronic media and print public service announcement
o Project created a major groundswell of public visibility and awareness, raising over one million dollars toward ALS research, advocacy and patient services
VP, Communications & Major League Baseball Project Manager at The ALS Association
February 2003 - 2004
o Developed and implemented landmark public awareness campaign, and annual charitable partnership with Major League Baseball, in honor of 2003 Lou Gehrig's "100th Birthday Anniversary Celebration"
o Landed broadcaster Bob Costas to serve as The ALS Association spokesman
o Produced Bob Costas electronic media and print public service announcement
o Project created a major groundswell of public visibility and awareness, raising over one million dollars toward ALS research, advocacy and patient services
Director, Communications at Zyan Communications (Internet Start-Up)
June 2000 - June 2002
o Supported and executed all internal and external communications, which included hands-on support of Zyan chairman, as well as other members of senior management, in the communications counsel and development of communications plans, company announcements, speeches and presentations; with a focus on new technology and distribution initiatives
o Supervised members of the communications staff (to achieve specific goals and objectives for their role and responsibility as well as for the department)
o Contributed and supported story development, copywriting, editing, publication and delivery of internal and external communications
o Drafted and edited press releases, media pitches, internal memos, statements, media/PR plans, Q&A's, key messages and other documents related to company initiatives and announcements
o Project managed ongoing editorial, event, and presentation calendar and all required deliverables
o Managed editorial and technical aspects of posting communications content and relevant updates
o Maintained important relationships with national and local media to assist in pitching stories, managing studio messages externally and responding to interview requests
o Contributed to the development and implementation of the company's communications guidelines and standards, ensuring materials for all constituencies are consistent and effective in terms of message, content and overall brand
Director, Communications at Zyan Communications (Internet Start-Up)
June 2000 - June 2002
o Supported and executed all internal and external communications, which included hands-on support of Zyan chairman, as well as other members of senior management, in the communications counsel and development of communications plans, company announcements, speeches and presentations; with a focus on new technology and distribution initiatives
o Supervised members of the communications staff (to achieve specific goals and objectives for their role and responsibility as well as for the department)
o Contributed and supported story development, copywriting, editing, publication and delivery of internal and external communications
o Drafted and edited press releases, media pitches, internal memos, statements, media/PR plans, Q&A's, key messages and other documents related to company initiatives and announcements
o Project managed ongoing editorial, event, and presentation calendar and all required deliverables
o Managed editorial and technical aspects of posting communications content and relevant updates
o Maintained important relationships with national and local media to assist in pitching stories, managing studio messages externally and responding to interview requests
o Contributed to the development and implementation of the company's communications guidelines and standards, ensuring materials for all constituencies are consistent and effective in terms of message, content and overall brand
Senior Associate at Sitrick And Company
January 1999 - April 2002
o Day-to-day client management
o Managed, motivated and developed team members
o Managed overall client satisfaction
o Held regular meetings, maintained regular phone and written contact with clients, to keep them apprised of work progress
o Solicited feedback from clients, and assessed PR results against client expectations
o Proactively adapted communications plans to reflect changes to clients' business landscapes and market conditions
o Developed, implemented and executed communications plans and strategies
o Responsible for top-tier media placements
o Assisted in media training senior level executives for broadcast and press interviews
o Represented a wide range of celebrity and hi-profile corporate clients, including; Todd Morgan-Bel Air Financial Advisors (Barbra Streisand/Donna Karan), Don King, Christian Slater, Kim Basinger, rocker Tommy Lee and others.
Senior Associate at Sitrick And Company
January 1999 - April 2002
o Day-to-day client management
o Managed, motivated and developed team members
o Managed overall client satisfaction
o Held regular meetings, maintained regular phone and written contact with clients, to keep them apprised of work progress
o Solicited feedback from clients, and assessed PR results against client expectations
o Proactively adapted communications plans to reflect changes to clients' business landscapes and market conditions
o Developed, implemented and executed communications plans and strategies
o Responsible for top-tier media placements
o Assisted in media training senior level executives for broadcast and press interviews
o Represented a wide range of celebrity and hi-profile corporate clients, including; Todd Morgan-Bel Air Financial Advisors (Barbra Streisand/Donna Karan), Don King, Christian Slater, Kim Basinger, rocker Tommy Lee and others.
Director, Communications at Zyan Communications (Internet Start-Up)
2001 - 2002 | Los Angeles, CA
Agency Freelancer/Consultant/Volunteer Work at Supporting Background Material
January 1990 - December 1990
AGENCY FREELANCER & CONSULTANT
HBO, New York, NY
o "The Curious Case of Curt Flood" -- Premiered July 13, 2011
Bender Helper Impact, Los Angeles, CA
o Clients included Playboy Home Entertainment, Crystal Dynamics, Eidos, Crave Entertainment
Wills Communications, El Segundo, CA
o Clients included Peter Guber/Mandalay Sports Entertainment; Hilton Hotels, Hollywood Celebrity Diet, IHOP
Other Past Clients:
Indy Racing League (IRL) Sam Hornish, Jr./ Helio Castroneves (media), Maxim Pharma (IR/media) Isis Pharma (IR/media), Genetronics Biomed (IR/media), Metabolife (crisis/media), CARESIDE (IR/media), Global Crossing (media), Vyyo Wireless Communications (media), Infogrames Interactive (media), SalesMountain.com (media), NationalLampoon.com (media), BigHub.com (media), BigStore.com (media), Pinnacle Entertainment (media), House of Blues Foundation (media), Baptist Foundation of Arizona (restructuring-largest nonprofit bankruptcy in
U.S. history).
COMMUNITY VOLUNTEER WORK
o Mending Kids International - Pro bono PR/media relations & donor recruitment for 12/7/13 star-studded fundraising Celebrity Poker Tournament, "Four Kings & An Ace" hosted by Mel Gibson. Provided same in 2012 co-hosted by Gene Simmons, Robert Downey, Jr., Sean Penn & Jodie Foster
o Shane's Inspiration - Provides pro bono assistance to board chair with board development The mission of Shane's Inspiration is to create inclusive playgrounds and programs that unite children of all abilities.
o Salvation Army/Hope Harbor (Support program for up to 60 homeless U.S. military veteran men.) - Provided pro-bono collateral marketing materials writing/design
POLITICAL/PUBLIC AFFAIRS VOLUNTEER WORK
o Eric Garcetti for Mayor 2013 - Served on 2013 Los Angeles mayoral campaign team as canvasser educating voters on candidate and platform
o Janice Hahn for Congress - Served on election-winning 2011 congressional campaign team as canvasser educating voters on candidate platform
Agency Freelancer/Consultant/Volunteer Work at Supporting Background Material
1990 - December 1990
Agency Freelancer/Consultant/Volunteer Work
Supporting Background Material
January 1990 – December 1990 (1 year)
AGENCY FREELANCER & CONSULTANT
HBO, New York, NY
• "The Curious Case of Curt Flood" -- Premiered July 13, 2011
Bender Helper Impact, Los Angeles, CA
• Clients included Playboy Home Entertainment, Crystal Dynamics, Eidos, Crave Entertainment
Wills Communications, El Segundo, CA
• Clients included Peter Guber/Mandalay Sports Entertainment; Hilton Hotels, Hollywood Celebrity Diet, IHOP
Other Past Clients:
Indy Racing League (IRL) Sam Hornish, Jr./ Helio Castroneves (media), Maxim Pharma (IR/media) Isis Pharma (IR/media), Genetronics Biomed (IR/media), Metabolife (crisis/media), CARESIDE (IR/media), Global Crossing (media), Vyyo Wireless Communications (media), Infogrames Interactive (media), SalesMountain.com (media), NationalLampoon.com (media), BigHub.com (media), BigStore.com (media), Pinnacle Entertainment (media), House of Blues Foundation (media), Baptist Foundation of Arizona (restructuring-largest nonprofit bankruptcy in
U.S. history).
COMMUNITY VOLUNTEER WORK
• Mending Kids International - Pro bono PR/media relations & donor recruitment for 12/7/13 star-studded fundraising Celebrity Poker Tournament, “Four Kings & An Ace” hosted by Mel Gibson. Provided same in 2012 co-hosted by Gene Simmons, Robert Downey, Jr., Sean Penn & Jodie Foster
• Shane's Inspiration - Provides pro bono assistance to board chair with board development The mission of Shane's Inspiration is to create inclusive playgrounds and programs that unite children of all abilities.
• Salvation Army/Hope Harbor (Support program for up to 60 homeless U.S. military veteran men.) – Provided pro-bono collateral marketing materials writing/design
POLITICAL/PUBLIC AFFAIRS VOLUNTEER WORK
• Eric Garcetti for Mayor 2013 – Served on 2013 Los Angeles mayoral campaign team as canvasser educating voters on candidate and platform
• Janice Hahn for Congress – Served on election-winning 2011 congressional campaign team as canvasser educating voters on candidate platform
PR/Publicity/Media Relations Consultant at The Bohle Company
February 2007
o Press release drafting
o Media strategy - including pitching, media interviews, follow-up
o Press release distribution oversight
o Researches potential speaking opportunities that align with client topics and themes as well as initiatives, including product launches
o Develops client social media strategies across all appropriate social channels
o Oversees implementation of strategy, whether personally or through oversight of junior team member
o Identifies and evaluates new and innovative social media channels and opportunities
o Takes on the voice of client brands across all social media platforms, including, but not limited to: Facebook, Twitter, Google+, YouTube, Pinterest and Instagram
PR/Media Relations Consultant at (Deidre & Albert) Pujols Family Foundation (PFF)
June 2012
o Provides strategic communications counsel to PFF CEO
o Assists with publicity/media relations requirements for PFF national (Southern California) expansion
o Assists as PFF Southern California PR/media relations point-person and relationship development
o Proactively pitches local and national/top-tier print, broadcast and online media to increase PFF visibility in the marketplace and create new business opportunities
o Leverages established relationships with major broadcast and print media contacts, as well as online and blogger contacts
o Follows trends and media coverage in order to concept, develop and recommend new ideas for PFF programs and media pitch angles
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